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  • Sally Taher

The 1st AR Adopter in Indonesia, Amirage J.SPOT, Announces Its 10-Year Expansion Plan

The first adopter of Augmented Reality technology in Indonesia, Amirage J.SPOT, has announced its expansion plan to Middle East during its participation GITEX 2015 in Dubai, Uni Emirate Arab, from October 19-22, 2015. Gulfware International Technologies LLC, based in Dubai, has been appointed to be the main representative of Amirage J.SPOT to serve clients in Middle East market.

Mr. Amiranto Adi Wibowo, Founder and Commissioner of Amirage International and Presiden Indonesia In Your Hand – Augmented Reality Cities, has appointed Red & White Consulting Partners LLP, an independent consultant based in Singapore & Indonesia to create a comprehensive business plan as an essential roadmap for expansion success.

Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information.

Picture: Mr. Amiranto Adi Wibowo, Founder and Commissioner of Amirage International & Mr. Ignatius Warsito, Director of Electronic and Telematics Industry from the Ministry of Industrial Republic of Indonesia, GITEX 2015 in Dubai, Uni Emirate Arab, from October 19-22, 2015.

Mr. Ignatius Warsito, Director of Electronic and Telematics Industry from the Ministry of Industrial Republic of Indonesia, mentioned that GITEX 2015 in Dubai has opened the trade relationship between the local industry with Middle East, North Africa and Middle Asia markets.

Moreover, the Ministry of Industrial, Republic of Indonesia, has been developing Tingkat Kandungan Dalam Negeri (TKDN) / Local Content Provider for 4G LTE smart phones, to accommodate the growth of mobile phone with center design manufacturer basis as well as to develop high-end technology such as Augmented Reality.

The Ministry of Industrial will need to facilitate the installation of two important applications of Augmented Reality; Indonesia in Your Hand for Indonesia mobile phone market and Dubai in Your Hand for Middle East market.

In line with short-time plan of Indonesia Consortium Indonesia In Your Hand to support government in allowing content provider software to GITEX 2015, Oct 18-23 2015 in Dubai, UAE, Augmented Reality application, Dubai in Your Hand, has been launched as an online trading media to accommodate Middle East, North Africa and Middle Asia markets.

With Dubai in Your Hand, the tourism industry may utilize this application to promote their businesses in Indonesia to all countries in Middle East and Africa.

About Amirage J.SPOT

Picture: The Portfolio of Amirages J.SPOT since 2006

Amirage J.SPOT, established in 2006, has been successfully managing more than 40 clients in Indonesia and it has now become No 1 Augmented Reality company in Indonesia in terms of portfolio size.

They directly work with brand marketers and agencies to build custom Augmented Reality solutions for major advertising campaigns, trade shows and live events. Custom branded apps allow marketers to combine one-of-a-kind custom Augmented Reality experiences with personalized service and project management. Custom features frequently include branding specifications, navigation, user interfaces, animations, complex or large-scale AR effects, and more. Services may include 3D modeling, integration with other software services or ecommerce platforms, game development, location-based installations, notifications, complex animations, micro locations, or other advanced AR effects.

Picture: Launch of Bandung In Your Hand, March 2015

Its latest innovation was Bandung In Your Hand, launched in March 2015 by Major of Bandung City - Ridwan Kamil, President Director of Telkomsel - Ririek Adriansyah, and Director of Telkom - Indra Utoyo as part of Asia Africa Conference 2015. The product has continuously evolved as posted in this YouTube video.

Red & White Consulting Partners LLP has done a 10-Year business valuation as a set of procedures used to estimate the economic value of Amirage J.SPOT with the following key financial figures:

  • Target Market: Indonesia, ASEAN, Europe and Middle East

  • Forecasted Annual Sales Value in Year 2025: USD 3,100,000

  • Forecasted Equity Value: USD 1,700,000

  • NPV in Year 2025: USD 4,200,000 (this is to be used in capital budgeting to analyze the profitability of a projected investment or project).

Middle East Market Opportunity

The Middle East is projected to reach USD 243 billion by 2018, which will represent 5.6 percent of worldwide IT spending. the increase can be attributed, partly, to mobility, smart government, big data and Internet of Things (IoT) and also to increase in investments by verticals such as communications, media and services, banking and securities, government, manufacturing and natural resources.

The public sector, which includes government, education and healthcare organizations, is predicted to top the IT spending followed by the ‘Combined Finance’ and Consumer IT vendors will find the biggest opportunities in the government sector, as it is the largest and fastest growing market. Communications finance, and oil and gas will continue the other major vertical markets for IT spending, while healthcare, transport, and utilities are growing the fastest.

Eric Sandosham, Founder of Red & White Consulting Partners LLP, stated that riding the massive wave of digital transformation in the Middle East, adoption of IoT (Internet of Things) in the region is expected to grow at twice the global rate according to a recent Deloitte report. And according to Accenture, both public and private sectors are making significant investments, their strategies centred on developing Intelligent Enterprises and Workforce Augmentation (combining man and machine to address talent shortage and optimise productivity).

Mr. Sandosham also stated that the major adopters of IoT are the telecommunication companies looking to increase cloud data traffic, the high-end retailers looking to transform in-store customer experiences, and governments pursuing ‘smart city’ developments to improve transportation, healthcare, utilities and security. Automotive, transportation and logistics companies are similarly poised to leverage IoT to drive improvements in efficiency and effectiveness. IoT is particularly pertinent to transform the tourist experience in the region by providing real-time updates and recommendation related to sightseeing attractions, events, transportation, lodging and dining, and pairing it with secure payment transactions and offers and coupons.

Furthermore, Eric Sandosham emphasied 3 major concerns or potential downsides to the rise of IoT:

  • Privacy violations continue to loom large in consumers’ minds, but in reality, IoT will see its ascendance in the corporate domain rather than the consumer domain simply because of the economics (it doesn’t pay to have a smart frying pan). Corporate-led IoT will be more secure, and breaches of privacy would likely by more contained.

  • There is a genuine fear on the over-reliance on technology. The promise of IoT is that smart devices will ‘do the thinking and decisioning’ for us. But all technology-driven solutions are imperfect, and this trust in their decisioning capabilities may lead to some unexpected negative impacts.

  • As machines handle more and more of the processing and decisioning aspects of human lives, job losses will likely mount.

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