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We Think Differently.

Eric Sandosham

Founder & Partner

Red & White Consulting Partners LLP




Former Managing Director & Regional Head of Citibank's Decision Management; Business Analytics function overseeing 320+ analysts across 14 markets.


17+ years Citibank veteran; worked across Marketing, Analytics, and Finance.


Pioneered Citi Singapore Analytics Function & created organizaton template for Citi Asia Pacific.


Helped Taiwan’s 2 largest bank to build their analytics organization & created comprehensive 3-year capabilities & investment roadmap covering end-to-end customer insights generation to execution.


Active partnership with SAS.


Founder and Executive Chairman of the Singapore SAS User Group. Active advocate of analytics and speaker at numerous conferences. Advised banks and non-financial institutions in the design and optimisation of their Analytics organisation.


Mathematician  with  Masters  in  Statistics;  currently pursuing PhD in Business.



Consulting engagements with clients across Manufacturing, Banking, Non-Profit Organisations in Indonesia, China, Malaysia, Singapore and Vietnam.

Sally Taher

Founder & Partner

Red & White Consulting Partners LLP




Former Director of Decision Management Head for Citibank Indonesia.


17+ years Citibank experience in Risk Management, Marketing, Portfolio Management, Partnership, Sales and Strategic Management.


Cards Conversion Project Leader, Citibank US Cards, New York.

Portfolio Management and Sales Head, Citibank Malaysia.


Six-Time winner of Citibank Global Decision Management Excellence Award, from Global Decision Management, New York, 2011-2013:


  • People Builder

  • Centralized Offering Palette Trigger Optimization

  • Sales Channel Streamlining

  • Retail Banking Portfolio Optimization

  • Customer Engagement Index

  • Customer Spend Pattern Analysis


Two-Time Winner of Asia Pacific VISA Revenue Challenger, 2009-2010.


1st  Winner of Asia Pacific Credit Insurance Revenue Growth Award 2009.


1st  Winner of Asia Pacific Citibank Quality Improvement Award 2006.

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